The PGA Tour has finally reached multiple deals with CBS, NBC, and ESPN+ to continue carrying their content.
The Tour announced this morning that a new nine-year contract has been signed with the three for an undisclosed amount.
Via PGA Tour
“Following a comprehensive process of studying the market, talking to all interested parties and analyzing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA TOUR Commissioner Jay Monahan. “We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+. These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”
NBC Sports comment:
“We’re excited to extend NBC Sports’ historic partnership with the PGA TOUR as its foundational media partner. We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news and high-quality content. Golf is a part of NBCUniversal’s DNA across our broadcast, cable, streaming and digital properties – nowhere more so than GOLF Channel,” said Pete Bevacqua, President, NBC Sports Group. “With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR and LPGA Tour via our world-class coverage.”
CBS Sports comment:
“Extending our successful long-standing relationship with the PGA TOUR was a top priority, and we are thrilled to add nine more years to this terrific partnership,” said Sean McManus, Chairman, CBS Sports. “As the PGA TOUR’s primary broadcast network, we are excited to showcase over two-thirds of all broadcast network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and to increase our use of PGA TOUR content across all CBS Sports platforms, with even more expansive content exclusivity. For over 60 years the PGA TOUR, its tournaments and sponsors have been outstanding partners. We look forward to many more years of growth and success together.”
Another change coming to PGA Tour broadcasts is that NBC and CBS will be alternating yearly coverage of the FedExCup Playoffs…ZZZzzz.
I’m more interested in the ESPN+ portion. Having the PGA Tour wrapped into something that is very affordable (Hulu, Disney+, ESPN+) is much better than having to buy another product (NBC Gold or whatever it is) to watch the early portions of the broadcasts.
PGA TOUR LIVE on ESPN+ will bring fans more access to the 30,000-plus golf shots hit each week on the PGA TOUR by delivering more than 4,000 hours of live streaming coverage annually. PGA TOUR LIVE on ESPN+ will include live coverage from 36 tournaments – from the TOUR’s Hawaii events in January all the way through the year – with at least 28 events having four full days of coverage, with four simultaneous live feeds each day. PGA TOUR LIVE on ESPN+ will also feature on-demand replays of PGA TOUR events, original golf programs, edited speed round recaps and more.
All of this will be available to ESPN+ subscribers as part of the base subscription, alongside more than 12,000 other live sporting events, an unmatched lineup of studio programs, original series and documentaries, along with a library of other, on-demand programming.