Golf Digest is on the move.
The Conde Nast owned print and digital media property was sold to Discovery on Wednesday, according to an announcement released by Discovery. Discovery, which already owns GOLFTV, is continuing its expansion into the golf world with the reported $30 million purchase of the magazine and all its entities.
“Golf Digest is a world-class brand that has become the ‘go-to’ authority for millions of golf enthusiasts, professional players, and global advertisers. It’s a natural strategic fit with Discovery’s goal to be the leading golf media platform in the world,” David Zaslav, President and CEO of Discovery, Inc. said. “Through our investments with the PGA TOUR, the European Tour and our partnership with Tiger Woods, we wanted to bolster GOLFTV’s international offerings with Golf Digest’s award-winning journalism, broad consumer reach and deep content library while also creating the largest U.S. digital golf business.”
As part of the sale, Discovery will own and operate Golf Digest, Golf World, Golf Digest Schools, and The Loop.
“Golf Digest has this amazing team of editors, reporters, producers, photographers, and contributors – all dedicated to helping golfers improve and be smarter consumers of the game we love. Discovery’s vision to create one global destination for everything a golf fan could want is perfectly aligned with what Golf Digest does every day,” Jerry Tarde, Editor-in-Chief, Golf Digest, and Global Head of Strategy and Content, Discovery Golf, said.
GOLFTV is currently available in all international markets, excluding the United States, China, and South Korea.