It’s official—LIV Golf has finally landed a television home, and to no one’s surprise, it’s Fox Sports.
After a few years of carving out its own space on YouTube and building a loyal following without a traditional TV deal, LIV is now stepping onto a bigger stage. This move puts added pressure on the PGA Tour to finalize its merger with LIV, as the competitive landscape just got a whole lot more interesting.
“We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the world,” LIV Golf CEO Scott O’Neil said in a statement. “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences.”
