LIV Golf has been searching for a home on TV since it’s inception. The league has been viewable on Youtube where viewership has been decent (around 150k viewers on average from what I can tell).
Now there are rumblings that LIV is in talks with Fox Sports about a potential TV deal.
. @livgolf_league has had high-level talks with Fox Sports about a potential broadcast agreement, sources told @SBJ https://t.co/XK8J4YbuT2
— Josh Carpenter (@JoshACarpenter) December 17, 2024
🚨👀📺 #NEW: LIV Golf and Fox Sports have been engaged in high level talks surrounding a potential TV deal. According to @SBJ, incoming LIV CEO Scott O’Neil has been on site in Vegas at The Showdown and played in Monday’s pro-am alongside the EVP of business development at Fox. pic.twitter.com/IBvh57EAaW
— NUCLR GOLF (@NUCLRGOLF) December 17, 2024
This would change the face of LIV Golf and put it in the spotlight for everyone who doesn’t watch Youtube.
The real question is, what will the viewership be like on Fox and would the PGA Tour suffer because of it or will there be no change at all.