If anyone is happy that Tiger Woods is definitely back, it’s CBS and NBC. The ratings for the third round of the Masters were the highest in four years, up 5% over 2018.
CBS Sports’ third-round coverage of the 2019 Masters on Saturday, April 13, is the highest-rated Saturday golf telecast on any network in four years since 2015’s Masters third round (6.5/16). Yesterday’s coverage earned a ratings increase of 5% from last year’s third round (5.7/13) with a 6.0/15 average household metered market rating/share.
This year’s third-round rating peaked with a 7.0/16 rating/share from 6:00-6:15 PM, ET.
Sunday was even better. The broadcast, which started early due to inclement weather, was the highest rated morning broadcast in 34 years.
Masters Final-Round Live Coverage is Highest-Rated Morning Golf Broadcast in 34 Years with a 7.7/21 Rating/Share
Combined Masters Final-Round Live Coverage and Encore Presentation Earns 11.1/29 Gross Household Rating/Share
CBS Sports’ final-round coverage of the 2019 Masters, which aired live Sunday morning due to the weather adjusted tee times (9:00 AM-3:00 PM, ET) and its encore presentation of the final-round (3:00-7:00 PM, ET), dominated the day’s sports landscape scoring the top two rated sports broadcasts of the day.
Live coverage of the Masters final round delivered a 7.7/21 average household rating/share in the metered markets, the highest-rated morning golf broadcast in 34 years.* Yesterday’s final round also is the highest-rated golf broadcast on any network since last year’s Masters final round.
The final-round peaked with a 12.1/28 rating/share from 2:15-2:30 PM, ET.
Yesterday’s final-round live coverage and encore presentation earned a combined gross household rating/share of 11.1/29 in the metered markets.
The encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters in the metered markets.
* CBS metered market ratings data goes back to 1986
If you weren’t watching as Woods made history, it’s very likely that you’ve seen either a highlight of several shots or watched the replay of the final round.
Tiger is back, and we are all very happy about it.