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Tiger Woods scores highest rated morning broadcast in 34 years for CBS

If anyone is happy that Tiger Woods is definitely back, it’s CBS and NBC. The ratings for the third round of the Masters were the highest in four years, up 5% over 2018.

CBS Sports’ third-round coverage of the 2019 Masters on Saturday, April 13, is the highest-rated Saturday golf telecast on any network in four years since 2015’s Masters third round (6.5/16).  Yesterday’s coverage earned a ratings increase of 5% from last year’s third round (5.7/13) with a 6.0/15 average household metered market rating/share. 

This year’s third-round rating peaked with a 7.0/16 rating/share from 6:00-6:15 PM, ET.

Sunday was even better. The broadcast, which started early due to inclement weather, was the highest rated morning broadcast in 34 years.

Masters Final-Round Live Coverage is Highest-Rated Morning Golf Broadcast in 34 Years with a 7.7/21 Rating/Share

Combined Masters Final-Round Live Coverage and Encore Presentation Earns 11.1/29 Gross Household Rating/Share

CBS Sports’ final-round coverage of the 2019 Masters, which aired live Sunday morning due to the weather adjusted tee times (9:00 AM-3:00 PM, ET) and its encore presentation of the final-round (3:00-7:00 PM, ET), dominated the day’s sports landscape scoring the top two rated sports broadcasts of the day.

Live coverage of the Masters final round delivered a 7.7/21 average household rating/share in the metered markets, the highest-rated morning golf broadcast in 34 years.*  Yesterday’s final round also is the highest-rated golf broadcast on any network since last year’s Masters final round.

The final-round peaked with a 12.1/28 rating/share from 2:15-2:30 PM, ET.

Yesterday’s final-round live coverage and encore presentation earned a combined gross household rating/share of 11.1/29 in the metered markets.

The encore presentation of the final round earned a 3.4/8 rating/share, the third-highest rated golf broadcast-to-date on any network this year behind only the live third-round and final-round of the Masters in the metered markets.

* CBS metered market ratings data goes back to 1986

If you weren’t watching as Woods made history, it’s very likely that you’ve seen either a highlight of several shots or watched the replay of the final round.

Tiger is back, and we are all very happy about it.

 

 

Michael Shamburger

Michael is the founder and Editor in Chief of The Stiff Shaft. He spent 15 years covering golf for TheBigLead, Golfweek, and Golf Channel. Don't base your opinion on those of others. Do your research and form your own opinions.

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